Shirley Thielen
1127 Barberry Court, Boulder, CO 80305
shirleyt@thielen.com
Co-author of the Book: “The 12 Simple Secrets of Microsoft
Management - How to Think and Act Like a Microsoft Manager and Take Your
Company to the Top” (1999, McGraw-Hill)
Windward Studios, Inc.
(Boulder, CO) 1995 - Present
Entertainment Software (Developers of Enemy Nations)
Director of Administration & Marketing; Product Manager
· Managed
successful, 3 year telecommuting effort with 95% of the project team situated
in remote locations.
· Planned
and executed national and international advertising and promotional campaigns,
achieving broad product exposure and recognition.
· Developed,
implemented and managed direct Internet sales program.
· Complete
financial responsibility for all projects.
Managed product design and testing teams.
Edmark Corporation / IBM
(Dallas, TX &
Denver, CO) 1994 - 1998
A Division of IBM.
Educational / Entertainment Software
Senior Field Marketing Representative
· Managed
50+ key accounts.
· Headed
territory start-up, promoting over 20 software titles. Trained and advised junior marketing reps.
· Developed
strong, cooperative relationships with retail managers and staff.
· Conducted
market research and competitive analysis on local markets and competitive
products.
Interlinq Software Corp. ( Kirkland,
WA) 1991 - 1994
Mortgage Loan Processing, Settlement & Closing
Software
Sales Support Services Manager
· Managed
Inside Sales and Sales Support/Licensing teams.
· Advised
and assisted regional sales managers and other sales department managers on
issues ranging from personnel to company procedures to sales proposals.
· Liaison
between sales, customer service, accounting and development departments. Key contact for licensing, pricing and
special customer/prospect issues.
· Responsible
for all aspects of database management.
Implemented new lead acquisition and verification procedures,
coordinated major database cleanup and investigated new lead tracking software.
· Fiscal
responsibility for teams under my direct supervision, as well as involvement in
tracking expenditures and recommending budget figures for the sales division
overall.
Book Publishing Company
(Seattle, WA) 1991
Codification & Publication of City and County
Ordinances
Production Manager
· Direct
responsibility for four departments, totaling 60 employees.
· Restructured
division into production teams, resulting in immediate improvements in
productivity and the elimination of a one-year production backlog. Created and implemented employee incentive
program.
· Updated
computer systems and procedures, coordinating the transfer of work from four
separate systems to one, standardized, PC-based system.
· Coordinated
scheduling for 50 to 60 new projects per month. Established priorities, allocated resources, and monitored
progress to ensure timely completion.
Patterson Reporting Service (Denver, CO) 1987 - 1990
Court Reporting Services; Litigation Support Software
Office Administrator/Director of Marketing
· Managed
the firm’s day-to-day operations, including personnel, accounting, and benefits
administration.
· Brought
the company out of severe financial distress through successful cash
management, minimization of expenses, debt reduction, and the overall
stabilization and broadening of the firm’s client base. Directly responsible for improved employee
morale and development of a “team” attitude.
· Promoted
both the firm’s services and two computerized litigation support programs. Conducted software demonstration and
training sessions and coordinated technical support.
· Updated
and professionalized the firm’s overall image by designing improved marketing
literature, conducting marketing seminars for employees, and upgrading service
standards.
Transoft, Inc. (Denver, CO) 1986
- 1988
Litigation Support Software; PC Optical Disk Document
Storage Systems
Executive Vice President; Director of Marketing
· One
of the two founders of the company.
Prepared company’s business plan and was involved in raising investment
capital.
· Developed
and implemented the firm’s overall marketing plan, established nationwide
dealer network, and coordinated participation at national trade shows,
including COMDEX.
· As
manager of operations, established supply connections with national hardware
manufacturers, worked with dealers and distributors, and was responsible for
accounting, personnel, and business/legal details. Company was sold in 1987.
· Administrative
responsibilities included accounting, personnel, investor relations, and
contract negotiations.
Land Title Guarantee Company (Denver, CO) 1984 - 1986
Commercial Title Officer
Transamerica Title Insurance Company
(Denver, CO) 1980 - 1984
Branch Manager; Commercial Title Officer
Education
B.S.
- Business Administration, Colorado State University (Fort Collins, Colorado)